How many people at Starbucks, McDonalds, Dunkin Donuts, 7-11 know about measuring your bean grind to right ratio to your brew pot?
How many know about how a brew-bar pour, done right, is the best way to drink your coffee?
How many lovingly dismantle and re-mantle the equipment to clean?
How many of these franchise workers can explain what kind of grind is best for what kind of coffee?
Or more to the point how many of them deal in local roasters, fair trade beans and keep in close personal contact with one another as an industry?
I am a fan of Hyper Dynamic Business Models!
But then again, this is just a coffee buzz!